BACK TO EARTH AFTER PLANET IBC

October 16th, 2012

I’m currently sitting in Amsterdam’s Schiphol Airport, waiting for my flight back to London after a couple of fun days at the IBC Conference, mixing with the tech community. I’ve only ever attended IBC twice before – across twelve or so years – but it never ceases to amaze me by its scale (at least twelve exhibition […]

THE RELEVANCE OF CHANNEL BRANDS

October 16th, 2012

I have just returned from the IBC Conference, otherwise described as the Planet Klingon – by its own delegates! –  in Amsterdam. It is my third visit in just over a decade, and although on the surface much remains the same (dress codes, conference topics, and several people vaguely resembling Comic Book Guy from The […]

MEDIA REHAB

October 16th, 2012

They tried to make me go to (media) rehab, I said NO! NO! NO! I have just returned home after a 3 week sojourn in a Turkish haven of tranquility, where I have spent time recovering from an addiction I never knew I had. Three whole weeks with scarcely a media touch point in sight […]

THE RIPPLE AND THE DRILL

October 16th, 2012

I’ve learned that if you stick around long enough, fashions will always come back. My 13 year old son is taking a keen interest in my late 1990s wardrobe and record collection, which is a worrying sign in itself. Meanwhile, maybe it’s just coincidence, but I’m starting to see echoes of two phrases that infested the dozens […]

DELOITTE TV:WHY? REPORT

October 16th, 2012

“I can’t imagine life without television” Only 9% of sample disagreed strongly – compared to 22% who agreed strongly. Total agree is around 55% – total disagree around 20% About 2x % 16-18s strongly agree compared to 55+s   “Watching TV is a good way of bringing the family together” Total agree around 55% – […]

RESPONSE, BRAND-BUILDING & THE AD BREAK OF THE FUTURE

October 16th, 2012

  If we ever stop to think about it, one of the most remarkable aspects of the digital revolution is how much people are prepared to sit through advertising, even though most of them now have the technology to edit all broadcast ads out of their lives. When TiVo first became a reality, it was […]

TV LOSES SEX APPEAL

October 16th, 2012

Before their careers took off, both Marilyn Monroe and Audrey Hepburn were told they were simply not sexy enough to make it in Hollywood. Being sexy is obviously in the eye of the beholder, which is just as well for TV. I have just returned home from a media conference where I heard yet again […]

WHY DO WE NEED BARB? SIGH!

October 16th, 2012

I was fortunate enough to attend Mediatel’s Media Playground last week and enjoyed the lively debates, especially around the new screen opportunities and the value of data. Unfortunately, I arrived late, and so the Screen panel session was already in full swing, and as the room was packed full of delegates, I had to sidle […]

TRANS-EURO EXPRESS

October 16th, 2012

I have been presenting a great deal in mainland Europe over the past year or so, and I have to say that I am having some of my preconceptions challenged by what is going on over there. One of the major benefits of a career in media research in the UK is that, on most […]

CONNECTED, CONVERGED…AND NO LONGER CONFUSED!

October 16th, 2012

Last week, I had the pleasure of presenting at the EGTA (European Group of Television Advertising) AGM in Paris. For those who don’t know EGTA, they represent commercial broadcasters across Europe (and, increasingly, Asia and Africa).  The UK’s broadcasters are woefully under-represented within EGTA membership, but the remaining 34 countries and 82 broadcasters in the […]