According to a recent academic paper by a professor at the University of Pennsylvania, there has been an increasing collective interest in death and dying within American society, and it has been growing consistently for several decades. It certainly seems to have permeated the US media industry, and particularly its industry press, which has been […]
I’m a sucker for a good quotation. The best can make a point far more eloquently and concisely than I ever could, which is why I use them in my presentations all the time. Sometimes it may be historical figures – for example Henry Ford’s “a man who stops advertising to save money is like […]
It’s only since I began regularly blogging on media matters that I have also started to ask odd questions whenever I’m confronted with a straightforward headline. I should have been satisfied with the report from the USA’s Association of National Advertisers (ANA), announcing research amongst major advertisers showing a renewed faith in television. To quote […]
It is strange that our choice of screen should influence how we value the content, but content viewed on tablets seems to be valuable enough to pay for, even for content that was previously free. This is encouraging, especially for the print industries, but how much of it is real and how much is early adopter behaviour?
The world evolved from the Renaissance (where art and science converged) to the Age of Enlightenment, where reason and the scientific method rule supreme. We are now seeing a move towards a more intuitive age, but media research and planning appear to be behind the curve…
‘Engagement’ is still one of the most overused words in media. It is a slippery snake of a concept, still without a consensus definition and ‘measured’ in a menagerie of random (and often conflicting) ways. Each medium has a different interpretation of it and those interpretations don’t travel well. We have no accepted view of how it contributes to the bottom line. We know very little about it. But we know one thing; it is not attention. We don’t ‘think about’ engagement. So why does it keep getting pushed that way?
One of the original predictions regarding the impact of the digital revolution was the inexorable shift from atoms to bits…and yet there are signs that physical product still has value as consumers seek authenticity, collectability and just the sense of owning something tangible!