HAS US PRIME TIME LOST ITS SHINE?

October 16th, 2012

According to a recent academic paper by a professor at the University of Pennsylvania, there has been an increasing collective interest in death and dying within American society, and it has been growing consistently for several decades. It certainly seems to have permeated the US media industry, and particularly its industry press, which has been […]

MY 5 FAVOURITE QUOTATIONS

October 16th, 2012

   I’m a sucker for a good quotation. The best can make a point far more eloquently and concisely than I ever could, which is why I use them in my presentations all the time. Sometimes it may be historical figures – for example Henry Ford’s “a man who stops advertising to save money is like […]

GOOGLE AND DIGITAL FREEDOM

October 16th, 2012

I read the recent coverage of Google founder Sergey Brin’s plea for internet freedom with great interest – there must be seismic shifts happening to persuade the enigmatic Googlista to take such a public stand.  It covers everything from anti-piracy measures to creating an open (yet simultaneously private) channel through which democracy may flourish. Oh, […]

THE OPPOSITE OF A BRAND ADVOCATE

October 16th, 2012

I conducted a piece of brand research a couple of years ago, which dared to raise a question few people in marketing ever ask; “are there any brands out there that you would refuse to buy, at any price?” The answer, at the time, was an unqualified ‘yes’! It was remarkable how many markets and […]

Effectiveness Is In The Eye Of The Beholder

March 2nd, 2012

It’s only since I began regularly blogging on media matters that I have also started to ask odd questions whenever I’m confronted with a straightforward headline. I should have been satisfied with the report from the USA’s Association of National Advertisers (ANA), announcing research amongst major advertisers showing a renewed faith in television. To quote […]

Keep taking the tablets

February 3rd, 2012

It is strange that our choice of screen should influence how we value the content, but content viewed on tablets seems to be valuable enough to pay for, even for content that was previously free. This is encouraging, especially for the print industries, but how much of it is real and how much is early adopter behaviour?

Are we an art or a science?

February 2nd, 2012

The world evolved from the Renaissance (where art and science converged) to the Age of Enlightenment, where reason and the scientific method rule supreme. We are now seeing a move towards a more intuitive age, but media research and planning appear to be behind the curve…

Attention – this is not engagement!

February 2nd, 2012

‘Engagement’ is still one of the most overused words in media. It is a slippery snake of a concept, still without a consensus definition and ‘measured’ in a menagerie of random (and often conflicting) ways. Each medium has a different interpretation of it and those interpretations don’t travel well. We have no accepted view of how it contributes to the bottom line. We know very little about it. But we know one thing; it is not attention. We don’t ‘think about’ engagement. So why does it keep getting pushed that way?

From Atoms to Bits…and Back Again?

February 2nd, 2012

One of the original predictions regarding the impact of the digital revolution was the inexorable shift from atoms to bits…and yet there are signs that physical product still has value as consumers seek authenticity, collectability and just the sense of owning something tangible!

Is TV Viewing Beginning to Plateau?

January 13th, 2012

This blog analyses the latest BARB data – including their monitoring of viewing to online and mobile TV,
to make the case that, following a decade of untramelled growth, TV viewing levels may well have reached saturation point.