Published Work

David has had numerous articles published in a range of industry publications. Recent examples include;

Journal of Sponsorship – Vol 4 No. 2: ‘Getting Closer to TV Content: The Advertiser Benefits’

Journal of Sponsorship – Vol 2 No.1: ‘TV sponsorship – A Brand’s Best Friend’

ADMAP – June 2011 – ‘Brainwaves – What Neuroscience Teaches us about the Power of Television’

ADMAP – April 2008 – ‘The Digital Television Recorder – A Love Story’

RTL Key Facts 2009 – ‘Celebrating Complementarity and Effectiveness – TV and Online are Better Together’

Market Leader (Marketing Society magazine) – September 2007 – ‘The Myths About TV Advertising’ (with Tess Alps)

New Media Age – November 2009 – ‘The Virtual Sofa’ (Opinion piece)

Report for Australian Dept of Media & Culture – May 2005 – ‘The State of the Digital Nation’

Blogs for Brand Republic (2009 – 2011) and Mediatel (2011 onwards)

ADMAP – ‘TV advertising: TV on the mind’ (2011)