Posts Tagged ‘Statistics’

DELOITTE TV:WHY? REPORT

October 16th, 2012

“I can’t imagine life without television”

Only 9% of sample disagreed strongly – compared to 22% who agreed strongly.

Total agree is around 55% – total disagree around 20%

About 2x % 16-18s strongly agree compared to 55+s

 

“Watching TV is a good way of bringing the family together”

Total agree around 55% – compared to total disagree c. 12%

More than twice the % of 55+s disagree cf teenagers (16%)

Sharing in the physical space/analogue world

 

“Watching TV with others is much more enjoyable than watching alone”

C 50% agree vs 18% disagree

Young much more likely to agree

 

TV Got Worse?

For each of past 21 years UK public been polled (Deloitte?). Each year 30-40% say TV programming ‘got worse’ and only 10% say it has improved

How ties in with the importance of now?

Deloitte – 52 hours first run programming on PSBs alone every day! Estimate we don;t watch 99.95% (1460 hours p.a. vs 3million produced!)

Younger agree “the quality of TV programmes nowadays is better than ever before” but equal agree/disagree at older end of spectrum

 

Second Screening – Like TV Dinners

2 connected devices per UK citizen – laptops, smartphones, tablets. Early adopters 4 per adult

Mainly about TV – especially 121 communication and wider social networking. About TV > instead of TV. Ripple > Drill (expand analogy)

 

Frequency of communication with others via internet about the programme being watched – e.g. messaging, email, Facebook, Twitter;

-       Half of 16-24s do frequently or occasionally

-       Only 22% never use web to talk about programmes

About 2/3 agree slightly or strongly with statement “I can’t be bothered to interact with programmes”. Not much variation by age – where are the ‘killer apps’?