Testimonials

 

“Dave’s depth of knowledge and experience across the television and digital media sector affords unique perspective that is always valuable and distinctive. His input to our conferences, reports and publications over the years has been substantial, and he always delivers that little bit extra you just weren’t expecting. It is a genuine pleasure to work with him.”

David Jenkinson
Editor-in-chief & managing directorC21Media

 

“David is passionate about research and its commercial implications; inquisitive and professional. And always fun to work with. If he wasn’t a Man U fan I could almost recommend him”

Derek Jones
Managing director, Mediatel

 

“At Flextech Television, Dave’s refreshing approach opened my eyes to the power of consumer insight. As well as being a consummate professional he’s also a great pleasure to work with.”

Jonathan Peachey,
Founder, Digital Public and ex-MD, Flextech Interactive

 

“David is energetic and creative but the best thing about him is the way he can maximise the benefit of research through his talent for sound analysis and strategic thinking. He is also good fun to work with.”

Joyce Taylor
Ex-President, Discovery Networks Europe

 

“David is one of the best strategic thinkers and researchers I ever came across in the media industry. I definitely recommend his services.”

Ashley Faull,
Owner of Postgoldforcash.com, previously co-Founder of sit-up Ltd.

 

“For as long as I can remember Dave has been spearheading original and innovative research to help the industry and advertisers better understand how the television medium works. His infectious enthusiasm brings research to life which is so important when implementing its findings.”

Jim Kite
Strategic Development Director, EMEA
Starcom Mediavest Group

 

“Future facing and energetic, Dave brings a deep and professional research capability to bear on media issues generally and TV specifically. Always lively in debate, well informed and critically, focused on the desired end result no matter how convoluted the journey. It is always a pleasure working with Dave and over the last few years we have engaged on many projects, from which I have always emerged better informed.”

Tim Forrest
Head of Communications Planning
OMD UK

 

“The decision to appoint Dave Brennan to the job of Research and Strategy Director at Thinkbox was an inspired one. The job required a researcher to look beyond the traditional and explore new ways of establishing TV advertising’s true power but it was his interest in the alternative ways of using TV such as Sponsorship and AFP which have shown his genuine fascination with media, how it is used and how the consumers respond to it.”

Tim Brady
Managing Partner, Newcast (Zenith Optimedia)

 

“I worked with Dave at ITV in the mid-80s and have known him since. Even in those days he stood out as different from your average researcher – innovative, creative, approachable, fun… not always attributes you’d have associated with the category! He’s retained those qualities throughout his career. He’s a great guy to work with and his passion for media continues to inspire.”

Andy Jones
CEO, Universal McCann

 

“Dave Brennan was a great asset to Thinkbox and will be a sad loss. His insights and clever research gave the industry a huge lift when it was so needed in getting to the truth. The good news though he will now be available to help lots of companies understand more and be much better able to deal with the changes that are affecting us all. He’s someone I would want to be helping us at Channel 5.”

Nick Bampton
Sales Director, Channel 5

 

“I can honestly say that Dave has been one of the most influential people in my career, opening my eyes to new possibilities from a rapidly changing medium. He has that rare combination of deep expertise and infectious passion. He is a big thinker, but understands that it is the details that make all the difference. He knows that that the audience is truly king, and can help find ways of getting them to share their insight.To top it all, he is great company. I wish him and his new venture every success.”

Ronette Lucraft
Chief Operating Office, NHS Direct

 

“David represents a prime example of a rare breed – a research expert who innovates to actively contribute to the ROI of the business concerned. He was ‘mashing up’ opportunities long before the term was coined! As such he brings creative problem solving through his expertise that actively contributes to the bottom line.”

Chris Dobson
GM Global Adsales, BBC Worldwide

 

“I have worked alongside David in the industry for 25 years and looked on in envy at some of the innovative studies he has led. He has proved himself equally comfy with the art, concepts, science and detail of research; from breakthrough optimisation work years ago to equally breakthrough ethnographic and neuroscience more recently. More important than all this is that he keeps it simple, people centric, robust and inspirational – delivering a tangible business impact for the businesses he works for.”

Sue Elms
Global Leader, Millward Brown

 

“I have worked with David for more than 20 years in the UK television market. Across all of that time he has demonstrated an ability to create powerful consumer insights and leverage those into new commercial opportunities for both broadcasters and advertisers. He brings a unique combination of skills, experience and mindset to broadcast business problems. I commend him to you”

Mike Colling
Founder, MC&C


“David and I have worked together on and off for more than 25 years and I have always considered him to be one of the best media research and marketing people I have ever encountered. He is innovative, inspiring, incisive and challenging…I would love to employ him at little old Google if only he would lower his sights a bit!”

Mark Howe,
Managing Director, Agency Sales (N and C Europe), Google


“Dave is not only one of the best thinkers in our industry but he has a clever knack of being able to explain things in a simple and highly engaging way. His level of knowledge of media especially TV is immense and I wish we had more people like Dave in the business. TV is going through a big change and I know that I will to see Dave leading from the front with his forthright and insightful opinions.”

Nick Hiddlestone
Worldwide Research Director, Zenith Worldwide

 

“I’ve known and worked with Dave at Thinkbox over the past 6 years, and it’s always been a pleasure. Insightful, diligent, challenging (in a good way of course!), and a champion of TV as a channel in the UK. Combined with Tess, Dave has been one half of an outstanding industry body double-act, and has set the bench for the other representative groups to deliver against, particularly when coming to the ground-breaking research conducted in areas like joint online / TV consumption, and the impact of DTR’s. Dave will be near impossible to replace – you can’t put it better than that!”

Paul Evans
European Marketing Director, Microsoft X-Box


“I have worked with Dave over a number of years and found him to be very strategic and commercially-minded. His insights were future-focussed and innovative and were delivered in a very clear and engaging way. As well as all that Dave is enthusiastic and very good fun to work with!”

David Dorans
CFO, Youview


“I’ve very much enjoyed, and benefitted from, working with David on joint research projects. Not only is he a seasoned, thorough professional, but he’s a master at presentation and bringing insights to life in a meaningful and entertaining way”

Guy Phillipson
CEO – IAB (UK)

 

“I have had the pleasure of attending many conferences at which David was a speaker and I have always found his presentations highly compelling and informative. He is a fountain of knowledge on the Television market and continually provides new insights on what makes TV work – whether as a solus medium or in conjunction with other media, such as the Internet. David was always incredibly generous with his time and his thinking while in Thinkbox. We certainly appreciated his support – and hope we will have the opportunity to work with him again in the near future.”

Geraldine O’Leary
Commercial Director, RTE Television (Ireland)